Bill Rinehart, Unicorn Media CEO, Contributes to BusinessNewsDaily’s Expert Voices: Op-Ed & Insights

Making Money with Online Video Content
http://bit.ly/10QTCsX

Television is still the main channel people use to access video content, but the way they select and view videos is changing rapidly. A Nielsen study revealed that, in homes with high-speed Internet, about a quarter of all video is now viewed on screens other than televisions, including smartphones, tablets and laptops.
Changing [...]

Unicorn Media, Cypress and Screen Media Ventures, LLC, Deliver Popcornflix, An Ad-Supported Free Movie App on Xbox LIVE

Simplified Streaming Video Delivery Technology and Flexible App Design Enhance Game Console Users’ Movie Access and Viewing
TEMPE, AZ – May 20, 2013 – Unicorn Media, a leading Internet video solutions provider, today announced that the company is working with Cypress and Screen Media Ventures, LLC to enable a seamless viewing experience and content monetization [...]

Recap of the Jefferies 2013 Global Technology, Media & Telecom Conference

Monetizing the 2nd Screen – the debate continues with “Cost per Touch” introduced
http://bit.ly/13zkrpG
A few weeks ago in a blog post on the same subject, I presented the current approaches to monetizing second screen companion and converged viewing experiences in the market place.
Last Thursday, we had the opportunity to put the heart of the discussion to a [...]

Unicorn Media and Apptelic Limited Partner to Provide Monetized Video Solutions to Publishers and Broadcasters

PHOENIX, May 15, 2013 /PRNewswire/ — Unicorn Media, the market leader in Internet video solutions that allow the world’s largest publishers to dynamically serve video ads to IP-enabled devices, and Apptelic Ltd., a UK-based company that specialize in streaming video (HLS and Smooth Streaming) media app and player development for desktop, mobile and tablet devices as well as [...]

Unicorn Media in Bloomberg Businessweek

Nielsen’s Slow Shift to the Web Hinders TV Networks
http://buswk.co/10GFcLS
Broadcast and cable networks like CBS and Viacom Inc. (VIAB)’s Nickelodeon are failing to get paid for surging Web audiences because those viewers are almost invisible to Nielsen Holdings NV (NLSN).
The dominant ratings measurement firm, used by all major advertisers to determine how much they should pay [...]

Opinions on the Market by Dave Morel, Unicorn Media Chief Strategy Officer

About five years ago, I started having a lot of conversations about mobile video. Many of us in the streaming media business seemed to think that “next year” was the year mobile was really going to be big. We were right when we said that in 2011, and since the start of 2012, mobile, most [...]

Unicorn Media CTO to Participate on Mobile Video Panel at Upcoming Mobile Marketing Association (MMA) Forum in New York City

AJ McGowan Will Provide Insights on Mobile Video Growth and Benchmarking
TEMPE, AZ – May 2, 2013 – Unicorn Media, the market leader in Internet video solutions that allow the world’s largest publishers to dynamically serve video ads to IP-enabled devices, today announced that Chief Technology Officer AJ McGowan will participate on a [...]

Unicorn Media CTO, AJ McGowan to Participate in Jefferies 2013 Global Technology, Media & Telecom Conference

TEMPE, AZ – May 1, 2013 – Unicorn Media, the market leader in Internet video solutions that enable the world’s largest publishers to dynamically deliver video content and serve video ads to Internet-connected devices, announced that its CTO, AJ McGowan will be speaking at the Jefferies 2013 Global Technology, Media & Telecom Conference to be [...]

Unicorn Media’s Historical Andre Building

With insomniac engineers and 24/7 customer service representatives, the Andre Building of Mill Ave., in Tempe is more than just office space to Unicorn Media employees. It also serves as our second home, Nerf launch base and intellectual sanctuary of all things digital media. After overflowing our original Barmeier Building, some of the Unicorn Media [...]

Bill Rinehart Writes for WIRED Innovation Insights

Panning for Gold in Video Streams
http://insights.wired.com/profiles/blogs/panning-for-gold-in-video-streams-1#axzz2QjWfSohF
IP-enabled video viewing is growing at an amazing clip across all screen sizes and types. TV screens remain the dominant venue for video viewing, but people are more likely now to access programs via streaming video formats or use a different screen altogether for viewing, like a tablet or smartphone. [...]