Look Who’s Watching

So you’ve syndicated your content out. (That was easy, right?)

Now for the important stuff: Who’s watching it? Sounds simple enough, but we’ve found that the answer can be a surprisingly difficult one to answer.

Analyzing video content on the Interwebz has traditionally been a complicated endeavor.  Content publishers often need two or even three vendors to derive answers to pretty simple questions about their content.  They’re left with high costs, hefty bandwidth logs, and a limited perspective into how the content they’re analyzing is actually performing.

We saw this as a huge void in the video ecosystem, so naturally, it became a huge focus in developing Unicorn Media’s Media-as-a-Service™ solution.

Our analytics system isn’t a traditional reporting system.  It’s a real-time data warehouse and provides unfettered access to key data points, allowing content owners and publishers to view metrics by video reach, content, consumption, domain, or geography.

So what does that mean to content publishers? It means that UMedia Analytics provides unmatched visibility into how your business is actually working…in real-time.  How much revenue did that video generate?  How many end-users watched that piece of content?  Where in the world is this video the most popular?  Is this particular title profitable?  Whether you want to compare end-user behavior to content performance, or revenue generation to delivery cost, the Unicorn Media solution allows you to create custom reports on-the-fly.

In other words, we’ve created an analytics system that just doesn’t exist anywhere else.