Unicorn Media Analytics. For Real.

EC Suite has chosen UMedia Analytics as a value-add for their customers http://www.unicornmedia.com/ecsuite.htm. Why? Because there’s nowhere else in the online video market where a content publisher can see EXACTLY who is watching their videos, how they are watching and where they are watching in real-time. Okay, okay, that sounds like a lot of marketing BS, but think of it this way…. Let’s say you have some ad content in a video clip. You do the usual- buying and placing your ads and then putting that video out in the wild, with no way to see exactly how it’s performing. Well, what if you could log into a website, select a few different search criteria depending on what you want to see at that moment (since your choices are limitless) and within seconds find out anything you want to know.

For instance, let’s say you have ten videos- or ten thousand, really doesn’t matter…. you’ve got a few minutes between meetings to see how those videos are performing, so you click a few buttons just to see which are getting played the most.

The Magic Frisbee (as we like to call it) pops up and you notice that one of your videos is costing you quite a bit in streaming delivery cost, but it’s making you the least in ad revenue. Of course you’d want to know why, wouldn’t you?  So you click a few more buttons and within a few seconds a new report shows you that that particular video is getting played a ton in Europe, which explains the lack of revenue because you have no European ad content. Now you have a few choices….. you might want to change out the ad content or geofence that video so it doesn’t play in Europe. And because you’re using Unicorn Media- you can make those changes on-the-fly, allowing you to increase revenue and/or save money- it’s really as simple as that.

I didn’t even mention the fact that UMedia Analytics allows you to track your content across multiple platforms. Want to see how well your video content is doing on mobile devices? Set-top boxes? Game consoles? Not a problem. Or hey, you could just keep doing things the traditional way, spending a few hours or days collecting CDN logs and tracking hits to your web pages, but is that really working for you?

http://www.unicornmedia.com