ONCE (again)

I wanted to follow up on yesterday’s Unicorn ONCE announcement by adding a few very important facts.  First, ONCE enables publishers the ability to do dynamic ad insertion. Second, ONCE includes real-time analytics to track user behavior.  And Unicorn ONCE is patented technology and Unicorn Media is the only company on the planet that can solve the workflow problems that exist in the market today.  Pretty cool, huh?

Whats more cool is the benefit our customers get by using ONCE.  By using ONCE, our customers can focus on their core business while we handle all the issues associated with delivering video to mobile devices.  Imagine a world where media companies can create a custom experience for every user and ONCE will enable that.  Imagine a world where consumers can consume content on their own terms – on a device of their choice, and ONCE will enable that. When you consider that more smart phones were sold last quarter than PCs it pretty clear that the market has spoken loud and clear that users want content on any device, any time.  Add tablets, game consoles, and set-top boxes to the mix and it’s easy to see the trend that having the ability to deliver to a non-flash world is a priority for all media companies.  The market is literally changing before our eyes and Unicorn Media has the right solution at the right time.  Unicorn ONCE is changing the way large media companies are thinking about their mobile strategies and we will continue to innovate as the market continues to evolve.  Not bad for a few folks in Tempe, huh?

-Bill Rinehart, CEO and Founder, Unicorn Media