Unicorn’s Media-as-a-Service™ solution is extending its reach to the living room. We’ve announced this week added platform support for the Roku streaming media player from Roku, Inc. – a leading supplier of innovative and easy to use digital media products. The Roku platform currently offers customers over 30 channels of entertainment content that can be [...]
We’ve been talking a lot lately about driving profitability and how Unicorn’s analytics technology was built to increase customer profits by giving content owners unfettered access to a vast amount of online video data – in real-time. Unicorn Media has integrated Quova Inc.’s high quality location data into our offerings, enhancing our video analytics technology [...]
This week, The Diffusion Group announced new research that predicts that Internet video viewing will trump broadcast TV by 2020. It’s a bold statement to make, but according to Colin Dixon, senior partner and co-author of TDG’s new report, there’s good reason to believe that this estimate is realistic: “Keep in mind that during this [...]
On Wednesday, Google announced the much anticipated release of VP8 and the WebM Project, a community effort to develop a world-class media format for the open web. VP8, the high-quality video codec, adapts to varying processing and bandwidth conditions and is available royalty-free. The team here at Unicorn Media is pleased to announce its support [...]
Finding effective ways to monetize online video has been a thorn in the side of most video publishers. There are, of course, several ways touted as effective monetization strategies: pre, mid, and post-roll advertisements, subscriptions, and pay-per-view models – each with its own advantages and pitfalls. Whatever model an organization chooses to utilize, how can [...]
This morning Unicorn Media announced its new Android OS support. The UMediaDroid™ service allows Unicorn customers and partners to format and deliver video content across any and all devices or services operating on Google’s Android OS. One of our goals from the very beginning has been to provide our customers with the framework to seamlessly [...]
Unless you’ve been living under the proverbial rock for the last several weeks, you know that Apple has released its much-anticipated iPad. The hype surrounding the iPad launch has created a lot of discussion about HTML5, what it means for media publishers, and what it means for consumers of online video. We’d be remiss if [...]
This morning Unicorn Media announced our partnership with dick clark productions, inc. (dcp). Founded in 1957, dcp is a leading independent producer of television programming. The company produces such specials as Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, the American Music Awards, the Golden Globes, and the Academy of Country Music Awards (which [...]
Yesterday, Kris Drey over at VidCompare published an interview with our very own Sean Gilliam. For those unfamiliar, VidCompare is a free comparison site for businesses looking for an online video platform solution. VidCompare a great resource, and we’re happy to be a part of it. VidCompare: What was the original premise behind starting Unicorn [...]
The official countdown to the 2nd Annual Streamy Awards has begun (3 days and counting folks), and we’re thrilled to announce that Unicorn Media will be powering the live broadcast of the first and most prestigious awards ceremony of its kind. As the Media Services Partner for The Streamy Awards, Unicorn Media will not only [...]
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