Customer Profile: ITVFest ITVFest established itself in 2006 with one mission: to change the way the entertainment industry views television production, providing a forum for those who, before now, have had little or no access to television decision makers. Goal: In its inaugural year, the festival drew nearly 5,000 industry audience members, and in 2009 [...]
Over the past few weeks, I’ve been discussing what makes Unicorn Media’s Media-as-a-Service™ solution unique from all the rest of the online video platforms in the market. While my discussions here are certainly not exhaustive, we’ve covered a lot of ground, and I wanted to take a minute to boil it down. I’ve mentioned before [...]
Live streaming has quickly become a staple within the Internet ecosystem. While video on-demand is a necessity for most media publishers these days, there’s also something about our voyeuristic tendencies that draws us all into what’s happening now. The idea of bringing live content into our proverbial living rooms is the new norm. Who hasn’t [...]
Name: Kelly Hoke Favorite 80′s Song: Eye of the Tiger If you could have any superpower, what would it be? The ability to read minds! Vegetable you dislike the most: Celery. It has no flavor! Favorite animal at the zoo: the penguins! What color is your toothbrush? Cobalt blue What’s one unlikely fact no one [...]
A lot of people might argue that the transcoding process isn’t the most electrifying of topics…but we aren’t those people. The fact is, transcoding isn’t a science. It’s an art. So I sat down with Rikki Carls, Director of Software Architecture and the Picasso of Unicorn Media’s transcoding architecture to get the ins and outs [...]
Customer Profile: Streamline Technologies ________________________________________________________________________________________- Streamline Technologies specializes in website and ticketing solutions for collegiate and professional sports organizations. By providing a comprehensive suite of products and services, Streamline has earned a reputation for developing applications that are easy to use, enhance client marketing efforts, and expand revenue opportunities. Goal: __________________________________________________________________________________________ Alex Short, President of Streamline [...]
This November, Unicorn Media celebrated our 2nd Anniversary. We celebrated in style…with everyone coming dressed as their favorite rockstar. It was a great time, and we’re looking forward to many more anniversaries to come! For more photos from the event, check out the Unicorn Media Flickr photo stream!
Last week, Unicorn Media put into production our REST API, which will allow clients and partners to utilize Unicorn Media services independently of each other. What does that mean for new and current customers? Well, we’ve been talking a lot lately about why Unicorn Media was founded: because we saw a void in the OVP [...]
So you’ve syndicated your content out. (That was easy, right?) Now for the important stuff: Who’s watching it? Sounds simple enough, but we’ve found that the answer can be a surprisingly difficult one to answer. Analyzing video content on the Interwebz has traditionally been a complicated endeavor. Content publishers often need two or even three [...]
If there’s one thing content syndication isn’t these days, it’s optional. To survive in this world, content owners need eyeballs-a lot of eyeballs on many different platforms. The benefits of “hyper-syndication” are pretty clear: this strategy allows you to strengthen your brand, attract new viewers, and most importantly, create more opportunities to monetize media assets. [...]
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