Over the past few weeks, I’ve been discussing what makes Unicorn Media’s Media-as-a-Service™ solution unique from all the rest of the online video platforms in the market. While my discussions here are certainly not exhaustive, we’ve covered a lot of ground, and I wanted to take a minute to boil it down. I’ve mentioned before [...]
Live streaming has quickly become a staple within the Internet ecosystem. While video on-demand is a necessity for most media publishers these days, there’s also something about our voyeuristic tendencies that draws us all into what’s happening now. The idea of bringing live content into our proverbial living rooms is the new norm. Who hasn’t [...]
A lot of people might argue that the transcoding process isn’t the most electrifying of topics…but we aren’t those people. The fact is, transcoding isn’t a science. It’s an art. So I sat down with Rikki Carls, Director of Software Architecture and the Picasso of Unicorn Media’s transcoding architecture to get the ins and outs [...]
So you’ve syndicated your content out. (That was easy, right?) Now for the important stuff: Who’s watching it? Sounds simple enough, but we’ve found that the answer can be a surprisingly difficult one to answer. Analyzing video content on the Interwebz has traditionally been a complicated endeavor. Content publishers often need two or even three [...]
If there’s one thing content syndication isn’t these days, it’s optional. To survive in this world, content owners need eyeballs-a lot of eyeballs on many different platforms. The benefits of “hyper-syndication” are pretty clear: this strategy allows you to strengthen your brand, attract new viewers, and most importantly, create more opportunities to monetize media assets. [...]
We’ve all heard it time and time again. It’s a story that’s been told over and over throughout the last several months. The OVP space is crowded. The field is saturated. There are too many players at the party. (It only takes a quick look over at any TechCrunch article covering an OVP to see [...]
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