Unicorn Media Analytics. For Real.
Unicorn Media offers analytics in real-time, giving content owners true insight into how their content is performing and allowing them to make decisions that drive profitability.
Tag Archives: Analytics
Moving From Monetization to Profitability
Finding effective ways to monetize online video has been a thorn in the side of most video publishers. There are, of course, several ways touted as effective monetization strategies: pre, mid, and post-roll advertisements, subscriptions, and pay-per-view models – each with its own advantages and pitfalls. Whatever model an organization chooses to utilize, how can [...]
More Than Just Video
Over the past few weeks, I’ve been discussing what makes Unicorn Media’s Media-as-a-Service™ solution unique from all the rest of the online video platforms in the market. While my discussions here are certainly not exhaustive, we’ve covered a lot of ground, and I wanted to take a minute to boil it down. I’ve mentioned before [...]
Live Streaming Goes Mainstream
Live streaming has quickly become a staple within the Internet ecosystem. While video on-demand is a necessity for most media publishers these days, there’s also something about our voyeuristic tendencies that draws us all into what’s happening now. The idea of bringing live content into our proverbial living rooms is the new norm. Who hasn’t [...]
Product Update: REST API
Last week, Unicorn Media put into production our REST API, which will allow clients and partners to utilize Unicorn Media services independently of each other. What does that mean for new and current customers? Well, we’ve been talking a lot lately about why Unicorn Media was founded: because we saw a void in the OVP [...]
Look Who’s Watching
So you’ve syndicated your content out. (That was easy, right?) Now for the important stuff: Who’s watching it? Sounds simple enough, but we’ve found that the answer can be a surprisingly difficult one to answer. Analyzing video content on the Interwebz has traditionally been a complicated endeavor. Content publishers often need two or even three [...]
