The official countdown to the 2nd Annual Streamy Awards has begun (3 days and counting folks), and we’re thrilled to announce that Unicorn Media will be powering the live broadcast of the first and most prestigious awards ceremony of its kind.

As the Media Services Partner for The Streamy Awards, Unicorn Media will not only power the live broadcast of the event, but VOD viewing as well.  In addition, Unicorn’s dynamic media synchronization technology will enable the management of live and VOD iPhone streaming.

Hosted by Paul Scheer (you know him most notably from the MTV sketch comedy series Human Giant) this year’s awards ceremony is sure to be a star-studded event.  There’s some serious talent being recognized at The Streamy Awards this year…be sure to check out the nominees, and don’t forget to vote for the Audience Choice Award.

If you aren’t one of the lucky ones in attendance at this year’s Streamys at the Orpheum Theatre in Los Angeles, be sure to tune in at www.streamys.org.

For the full release visit us here.

Live streaming has quickly become a staple within the Internet ecosystem. While video on-demand is a necessity for most media publishers these days, there’s also something about our voyeuristic tendencies that draws us all into what’s happening now. The idea of bringing live content into our proverbial living rooms is the new norm.  Who hasn’t taken at least a glimpse of the adorable pups on the Ustream Puppy Cam?

(I know I was asking for it by linking to live puppies in my post. Go ahead…watch the puppies. I’ll wait…)

Puppies aside, the Unicorn team has put in countless hours to bring our clients and partners the best Live Streaming solution out there.  After all, our Media-as-a-Service™ solution wouldn’t be complete without it.

The Unicorn Media solution allows our clients to choose from any Flash streaming or progressive protocol, optimizing stream delivery through profiles that allow the player to adjust according to viewers’ unique network and hardware resources.

Bottom line?  Our technology provides maximum flexibility.  We empower clients to make decisions based on price and performance for each individual template, easily delivering an optimal video experience based on available bandwidth and system performance.  Our clients and their viewers get a crystal clear picture that doesn’t break the bank.

The cherry on top?  Our analytics technology allows clients to analyze audience and traffic in real-time, enabling them to make intelligent business decisions on the spot.  It just doesn’t get any better.

Unicorn Media will be providing our live streaming technology for some great events coming up, so stay tuned for that announcement!

(OK, I’m done.  You can go back to the pups.)