UNICORN ONCE LIVE™ SIMPLIFIES DELIVERY OF LIVE CONTENT TO ANY INTERNET-CONNECTED DEVICE

Tempe, Arizona – July 7, 2011 –Unicorn Media, Inc., a leading digital media management provider, today announced that it has expanded its patented technology platform, Unicorn Once™ to support live streaming to mobile devices through Unicorn Once Live™. Unicorn Once Live™ is built on the unique capabilities of Unicorn Once™, allowing content owners to deliver live content to thousands of Internet-connected devices such as iDevices, Blackberry, Palm, Windows Mobile 7, set-top boxes, game consoles, etc., while easily incorporating dynamic ad integration and real-time video analytics across all platforms.

The availability of Unicorn Once Live™ allows Unicorn Media customers to experience the same unique benefits of Unicorn Once™ for live content. Until now, Unicorn Once™ was available only for video-on-demand (VOD) content. Unlike other do-it-yourself mobile delivery solutions currently available, Unicorn Once™ and Unicorn Once Live™ are not client SDKs or server-stitched solutions, they are patented technologies that allow Unicorn Media customers to ingest their content one time and receive a single URL in return. This URL can be used to dynamically deliver monetized content to thousands of devices while providing real-time analytics through Unicorn Vision™.  Unicorn Once™ and Unicorn Once Live™ provide the same ubiquitous capabilities viewers are accustomed to in typical browser or Flash-based environments.

Unicorn Once™ and Unicorn Once Live™ deliver a play-out experience with the sophistication usually expected from a complex client while completely removing the necessity for a player on devices such as iPad, iPhone, BlackBerry, Palm, Windows Mobile 7, game consoles, set-top boxes, etc. Content owners can now dynamically insert interstitial ad breaks including personalization and ad targeting (from any ad provider or their own inventory) for live or VOD content to mobile or iDevices with no added complexity to their workflows.

Bill Rinehart, Founder and CEO, Unicorn Media says, “Unicorn Once Live™ is the next obvious evolution for our ground-breaking Unicorn Once™ technology. We will continue to expand the Unicorn Once™ solution as we are committed to providing our customers with cutting edge technology for delivering video to their audiences –any device, any time, anywhere.”

Unicorn Once™ is currently available for on-demand video content across all platforms. Today Unicorn Media is announcing a private BETA for Unicorn Once Live™. If you are not a current Unicorn Once™ customer and would like to participate in the Unicorn Once Live™ BETA, email us at oncelivebeta@unicornmedia.com.

If you’ll be at Streaming Media East May 10-11, at the Hilton in New York City, come and see us at booth #213. Unicorn Media will be exhibiting on the show floor and will be happy to answer any questions you might have about our technology. We’ll have experts on hand to talk about Unicorn ONCE (patented technology that allows customers to ingest once and deliver everywhere), Unicorn ANALYZE (our real-time data warehouse that gives you true insight into how your content is performing across any platform) and Unicorn ELEMENTS (our modular suite of workflow optimization tools).

Unicorn executives and sales representatives will be on site, contact us at salesinfo@unicornmedia.com if you’d like to schedule a meeting or just stop by booth #213.  For more information about Unicorn Media, visit our website at www.unicornmedia.com

As you know, Unicorn Media will be at Streaming Media West, November 2-3 at the Hyatt Regency Century Plaza. You can visit us on the show floor at Booth #89.  Unicorn’s CTO, AJ McGowan, will be presenting at the Online Video Summit on Tuesday, November 2nd at 12:15pm in the Online Video Platform Showcase. http://klessblog.blogspot.com/2010/10/online-video-platform-summit-full.html

Online Video Platform Showcase

AJ will also be on the panel discussion:  Online Video by the Numbers: Analytics, Reporting, and Metrics on Wednesday, November 3 at 3:15pm.

Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative.  This session examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI.

The official countdown to the 2nd Annual Streamy Awards has begun (3 days and counting folks), and we’re thrilled to announce that Unicorn Media will be powering the live broadcast of the first and most prestigious awards ceremony of its kind.

As the Media Services Partner for The Streamy Awards, Unicorn Media will not only power the live broadcast of the event, but VOD viewing as well.  In addition, Unicorn’s dynamic media synchronization technology will enable the management of live and VOD iPhone streaming.

Hosted by Paul Scheer (you know him most notably from the MTV sketch comedy series Human Giant) this year’s awards ceremony is sure to be a star-studded event.  There’s some serious talent being recognized at The Streamy Awards this year…be sure to check out the nominees, and don’t forget to vote for the Audience Choice Award.

If you aren’t one of the lucky ones in attendance at this year’s Streamys at the Orpheum Theatre in Los Angeles, be sure to tune in at www.streamys.org.

For the full release visit us here.

Live streaming has quickly become a staple within the Internet ecosystem. While video on-demand is a necessity for most media publishers these days, there’s also something about our voyeuristic tendencies that draws us all into what’s happening now. The idea of bringing live content into our proverbial living rooms is the new norm.  Who hasn’t taken at least a glimpse of the adorable pups on the Ustream Puppy Cam?

(I know I was asking for it by linking to live puppies in my post. Go ahead…watch the puppies. I’ll wait…)

Puppies aside, the Unicorn team has put in countless hours to bring our clients and partners the best Live Streaming solution out there.  After all, our Media-as-a-Service™ solution wouldn’t be complete without it.

The Unicorn Media solution allows our clients to choose from any Flash streaming or progressive protocol, optimizing stream delivery through profiles that allow the player to adjust according to viewers’ unique network and hardware resources.

Bottom line?  Our technology provides maximum flexibility.  We empower clients to make decisions based on price and performance for each individual template, easily delivering an optimal video experience based on available bandwidth and system performance.  Our clients and their viewers get a crystal clear picture that doesn’t break the bank.

The cherry on top?  Our analytics technology allows clients to analyze audience and traffic in real-time, enabling them to make intelligent business decisions on the spot.  It just doesn’t get any better.

Unicorn Media will be providing our live streaming technology for some great events coming up, so stay tuned for that announcement!

(OK, I’m done.  You can go back to the pups.)