As you know, Unicorn Media will be at Streaming Media West, November 2-3 at the Hyatt Regency Century Plaza. You can visit us on the show floor at Booth #89.  Unicorn’s CTO, AJ McGowan, will be presenting at the Online Video Summit on Tuesday, November 2nd at 12:15pm in the Online Video Platform Showcase. http://klessblog.blogspot.com/2010/10/online-video-platform-summit-full.html

Online Video Platform Showcase

AJ will also be on the panel discussion:  Online Video by the Numbers: Analytics, Reporting, and Metrics on Wednesday, November 3 at 3:15pm.

Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative.  This session examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI.

The Unicorn Media Room Asset Management System

We know there are plenty of places you can go to place a video online. The thing is, there are plenty of companies who need to do a whole lot more than just post one or two videos. What if you have hundreds of videos- maybe even thousands? What if they need to go to multiple destinations like iphones, ipads, websites, Roku boxes, etc., in a variety of different players, at different times, in different countries, with different ads? What if you were in charge of not only delivering that content but also analyzing it to ensure that people were watching- that ads were being consumed and that you were actually monetizing that content? Would you know how to do all that? We do.

We’ve taken the last few months to build an incredibly robust API that is unlike any online video management system on the market. It has never been so easy to integrate tools into your existing system, merge with other partners or manage your video assets all in one place. Only need analytics? Great, that’s all you pay for. Looking for player customization and syndication but happy with your asset management system? That’s fine, just utilize our player and syndication tools. I don’t mean to make it sound simple, but it really is. Pick and choose the applications that make sense for your business.

Getting what you want is easy. Manage multiple accounts or business units under one Unicorn Media account. View analytics in real-time, make changes on the fly- touch every IP-enabled device on the market and manage your assets in a streamlined interface that will truly change the way you do business.

It’s time you checked out what Unicorn Media has to offer. http://www.unicornmedia.com

Last week, Unicorn Media put into production our REST API, which will allow clients and partners to utilize Unicorn Media services independently of each other.

What does that mean for new and current customers?

Well, we’ve been talking a lot lately about why Unicorn Media was founded: because we saw a void in the OVP market that made it difficult for media publishers to seamlessly manage, syndicate, analyze, and monetize their video content.  Our goal has always been to create a type of one-stop shop that allows organizations (of all sizes) to simply and effectively accomplish all of their objectives with one product in one place.  But we also realize that one size doesn’t always fit all…

We see the Media-as-a-Service™ solution as the best solution to create an effective online video ecosystem, and while we stand by this philosophy, we also understand that the needs of organizations are as unique as the companies themselves.  With our new REST API, these organizations can now utilize the Unicorn Media services that most effectively help run their business.

Is it a killer analytics system you’re looking for?  We’ve got it.  Looking for an easy way to syndicate your content?  Look no further.  Or maybe you just need a great player for your website.  We’ve got that too.

Whatever your needs, whether its all of the benefits of our Media-as-a-Service™ solution or just one component to augment your existing workflow, Unicorn Media will help provide the right solution for you.