Unicorn Media, Inc., the provider of enterprise grade online video workflow tools and technology, has announced that it is providing its Media-as-a-Service 4.0™ platform to DesiYou, a content agency specializing in digital video distribution and original productions for Hollywood/Indian entertainment markets. By utilizing the Unicorn Media platform, DesiYou can easily deliver short films and original programming to over 55 countries as well as to over 4,400 IP-enabled devices.

DesiYou’s multi-screen initiative required a flexible and scalable online video platform with the ability to deliver content to any Internet-connected device, prompting the switch from another online video platform to Unicorn Media. The new business model allows brands as well as content distributors to leverage DesiYou’s premium content library from top film studios, TV production companies, independent creators, news and sports outlets while increasing viewership across multiple platforms. Unicorn Media’s patented technology allows customers to easily ingest content once and deliver to over 4,400 IP-enabled devices, to monetize content by dynamically inserting ads and to analyze that content regardless of whether it is being viewed on the Internet, mobile or iDevices, IPTV, game consoles or set-top boxes. Read more…

As you know, Unicorn Media will be at Streaming Media West, November 2-3 at the Hyatt Regency Century Plaza. You can visit us on the show floor at Booth #89.  Unicorn’s CTO, AJ McGowan, will be presenting at the Online Video Summit on Tuesday, November 2nd at 12:15pm in the Online Video Platform Showcase. http://klessblog.blogspot.com/2010/10/online-video-platform-summit-full.html

Online Video Platform Showcase

AJ will also be on the panel discussion:  Online Video by the Numbers: Analytics, Reporting, and Metrics on Wednesday, November 3 at 3:15pm.

Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative.  This session examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI.

Last week, Unicorn Media put into production our REST API, which will allow clients and partners to utilize Unicorn Media services independently of each other.

What does that mean for new and current customers?

Well, we’ve been talking a lot lately about why Unicorn Media was founded: because we saw a void in the OVP market that made it difficult for media publishers to seamlessly manage, syndicate, analyze, and monetize their video content.  Our goal has always been to create a type of one-stop shop that allows organizations (of all sizes) to simply and effectively accomplish all of their objectives with one product in one place.  But we also realize that one size doesn’t always fit all…

We see the Media-as-a-Service™ solution as the best solution to create an effective online video ecosystem, and while we stand by this philosophy, we also understand that the needs of organizations are as unique as the companies themselves.  With our new REST API, these organizations can now utilize the Unicorn Media services that most effectively help run their business.

Is it a killer analytics system you’re looking for?  We’ve got it.  Looking for an easy way to syndicate your content?  Look no further.  Or maybe you just need a great player for your website.  We’ve got that too.

Whatever your needs, whether its all of the benefits of our Media-as-a-Service™ solution or just one component to augment your existing workflow, Unicorn Media will help provide the right solution for you.