The Unicorn Media Room Asset Management System

We know there are plenty of places you can go to place a video online. The thing is, there are plenty of companies who need to do a whole lot more than just post one or two videos. What if you have hundreds of videos- maybe even thousands? What if they need to go to multiple destinations like iphones, ipads, websites, Roku boxes, etc., in a variety of different players, at different times, in different countries, with different ads? What if you were in charge of not only delivering that content but also analyzing it to ensure that people were watching- that ads were being consumed and that you were actually monetizing that content? Would you know how to do all that? We do.

We’ve taken the last few months to build an incredibly robust API that is unlike any online video management system on the market. It has never been so easy to integrate tools into your existing system, merge with other partners or manage your video assets all in one place. Only need analytics? Great, that’s all you pay for. Looking for player customization and syndication but happy with your asset management system? That’s fine, just utilize our player and syndication tools. I don’t mean to make it sound simple, but it really is. Pick and choose the applications that make sense for your business.

Getting what you want is easy. Manage multiple accounts or business units under one Unicorn Media account. View analytics in real-time, make changes on the fly- touch every IP-enabled device on the market and manage your assets in a streamlined interface that will truly change the way you do business.

It’s time you checked out what Unicorn Media has to offer. http://www.unicornmedia.com

Unicorn’s Media-as-a-Service™ solution is extending its reach to the living room.

We’ve announced this week added platform support for the Roku streaming media player from Roku, Inc. – a leading supplier of innovative and easy to use digital media products.

The Roku platform currently offers customers over 30 channels of entertainment content that can be easily added to the home viewing experience, including popular movies and TV shows, live sports, music, photo viewing and much more. Unicorn Media platform customers can now easily reach Roku owners as part of their syndication and distribution strategy.

Adding support for the Roku player to our comprehensive selection of video management tools for content distribution was a logical next step, and the Unicorn team is excited about reaching the ever-growing, online-connected TV audience.  We look forward to possibilities for future innovations that can be leveraged on the Roku platform.

For the full release, visit us here.

Over the past few weeks, I’ve been discussing what makes Unicorn Media’s Media-as-a-Service™ solution unique from all the rest of the online video platforms in the market.  While my discussions here are certainly not exhaustive, we’ve covered a lot of ground, and I wanted to take a minute to boil it down.

I’ve mentioned before that Unicorn Media isn’t just a player with some snazzy features attached.  We’ve really set out to build a whole new way of looking at the online video ecosystem.

But what does that really mean for our clients and partners?

It means that we deliver more than just video.  We deliver profits.

Unicorn Media cuts costs two ways: by providing actionable information to our customers and by improving their operational efficiencies.  Our analytics technology gives our clients the ability to make intelligent business decisions on the spot, in real-time.  Our syndication model simplifies processes and significantly reduces deployment times.  Our transcoding technology allows for high quality viewing at a lower bitrate, and our pricing model only charges our customers for what they’re actually using (no hefty licensing fees here).

We’ve said before that Unicorn Media does OVP the way we think OVP should be done.  So you can certainly call us that if you’d like..but you won’t find another OVP that scales to the needs of your business-like we do, or allows for real business intelligence-like we do, or one that significantly cuts video delivery costs-like we do.

So call us an OVP if you’d like, but expect something different…because at Unicorn Media, we’re in the business of delivering more than just video.

Last week, Unicorn Media put into production our REST API, which will allow clients and partners to utilize Unicorn Media services independently of each other.

What does that mean for new and current customers?

Well, we’ve been talking a lot lately about why Unicorn Media was founded: because we saw a void in the OVP market that made it difficult for media publishers to seamlessly manage, syndicate, analyze, and monetize their video content.  Our goal has always been to create a type of one-stop shop that allows organizations (of all sizes) to simply and effectively accomplish all of their objectives with one product in one place.  But we also realize that one size doesn’t always fit all…

We see the Media-as-a-Service™ solution as the best solution to create an effective online video ecosystem, and while we stand by this philosophy, we also understand that the needs of organizations are as unique as the companies themselves.  With our new REST API, these organizations can now utilize the Unicorn Media services that most effectively help run their business.

Is it a killer analytics system you’re looking for?  We’ve got it.  Looking for an easy way to syndicate your content?  Look no further.  Or maybe you just need a great player for your website.  We’ve got that too.

Whatever your needs, whether its all of the benefits of our Media-as-a-Service™ solution or just one component to augment your existing workflow, Unicorn Media will help provide the right solution for you.

If there’s one thing content syndication isn’t these days, it’s optional.  To survive in this world, content owners need eyeballs-a lot of eyeballs on many different platforms.

The benefits of “hyper-syndication” are pretty clear: this strategy allows you to strengthen your brand, attract new viewers, and most importantly, create more opportunities to monetize media assets.

To-date, hyper-syndication has been another example of the hoop-jumping that is the online video ecosystem.  The process of packaging content intended for multiple environments is, generally speaking, complex and costly in both time and resources.  How are content owners able to take advantage of the benefits of a syndication strategy while avoiding the pitfalls of what can be an intense cost?

Enter Unicorn Media‘s Smart Syndication Technology…and syndication just got a whole lot simpler.

A single, easy-to-use interface allows content owners to simply* manage the distribution of their content to browsers and end-user destinations, set top boxes and game consoles, desktop applications, and other mobile and IP-enabled devices.

*(We’re talking drag-and-drop simple here folks.)

The Unicorn system enforces all of the business rules specific to each environment, taking the burden away from developers by minimizing the need to write to an API. Deployment times are reduced, and content owners are given the flexibility to customize their own syndication solution.

Of course, content owners want to see what’s happening with their media assets. Unicorn Media’s analytics system allows content owners to view, in real-time, how exactly each media item is performing across multiple syndication outlets, providing the ability to optimize the appropriate syndication strategy (more on that later…).

We also know that the way in which viewers are consuming video content continues to expand, and our flexible tools are constantly adapting to these changing environments.  Regardless of where your viewers are, we’ll help you reach them.

It’s a do or die world out there, and well, we’d rather you just “do.”